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There are a number of documents, toolkits and assets that help you to use the Sheffield brand and visual identity, all of which you can download below.
We also have logos and custom typefaces - some of these are available below for you to download and freely use to help promote this city, others which are available on request should it be suitable. This isn't because we want to police the use of the city's brand - it's just so we make sure the key assets are used in the right way, to create the highest level of impact and perception change, and don't get weakened through over use.
If you want more information on various aspects, you can head to the Sheffield Inspires landing page, read more about what Sheffield Inspires is, go to the Marketing Sheffield page (the team behind this website and work), or just browse around this website.
An overview of Sheffield's place brand, which is completely democratic, available to all, and intended to be used to promote the city in external trade, tourism and talent audiences as well as local initiatives and for civic pride.
Information on Sheffield Inspires: what it is intended for, when it should be used, and how to apply it. This is our 'hero' brand positioning for the city, and should be used on flagship work that has a significant and meaningful impact outside of the city in a way that will help raise awareness and perceptions of Sheffield on a global scale.
The principle logo for the city of Sheffield. This is a zipped file with a number of versions using the Sheffield place brand colours. If you would need versions for print, or would like to use a different colour of your own, please contact us and we can supply hi-res and editable artwork.
A sub brand logo for specific use when communicating or working on projects that highlight the nature and culture balance that is so unique to Sheffield. If you need mono or versions for print, please contact us.